Wednesday, April 19, 2006

Sainsburys Car Insurance

Sainsburys Car Insurance

If you're shopping around for a cheaper car insurance quote, Sainsbury's Bank might be worth a try. They offer a range of cover options from Third Party Only up to Comprehensive; features of their service include personal accident cover, medical expenses in the event of an accident, windscreen damage, breakdown recovery and repairs, and optional legal cover.

Sainsbury's Bank car insurance is provided through Esure Services Limited. Sainsburys Car Insurance are prepared to offer 5% if you buy your car insurance online and another 5% if you pay using your Sainsbury's credit card. Sainsburys Car Insurance also runs a number of draws for customers who purchase car insurance from Sainsburys Car Insurance

If you want to get a quote online from Sainsbury's there's a facility to enable you to do so through the site, and it's also possible to pay for cover online and get insured immediately. There are downloadable policy documents as well as summary pages on the site outlining the basics of their insurance policies. Check the Frequently Asked Questions section if you have any queries about what's on offer, or alternatively send them an email or call their customer services helpline.

Summary

Complete peace of mind costs less than you think with Sainsbury's Car insurance. Sainsbury's offers:
  • 5% discount if you buy online car insurance

  • additional 5% discount if you pay using your Sainsbury's Bank credit card

  • new - prize draw when you get a quote for Sainsbury's car insurance or online car insurance, we'll enter you into a prize draw to win a year's free shopping at Sainsbury's supermarkets to the value of £5,000
Get a quote today from Sainsbury's car insurance


3 Comments:

Anonymous Anonymous said...

Sainsburys car insurance is now available online through their website along with home travel and pet insurance. The Sainsburys insurance icon is 'Little Bill' and they offer you 5% discount if you buy your insurance online and a further 5% if you pay using your Sainsbury's Bank credit card to help decrease the bill. Click below to quote and buy online with Sainsburys car insurance.

1:54 PM  
Anonymous Anonymous said...

Did anyone read last Saturdays (10-06-05) Jobs and Money bit of the Guardian?. On the cover page was a Sainsbury's logo, with the heading "Why Sainsbury's car insurance prices are worth checking out - see page 11"

On page 11, we are treated to two further pics of sainsbury's logo's - one of a trolley, and one featuring the "cheeky" little bill, as shown on ads on the telly, telling us how much better their car insurance is. Also, a "helpful" table, showing how Sainsbury's were cheapest in a "Mystery Shop" of other companies.

The article explains how sainsbury's have been "spurred into action" by the success of Tesco's offering. Yet the "helpful" chart doesn't feature a quote from Tesco's.

It also doesn't feature any of the 5 cheaper quotes that www.confused.com will return in less than 5 mins.

So what's going on here? We've got 3 sainsbury's images/logo's, suggesting that they are now competitive. It's almost a page of free advertising, some of the copy of which could almost seem to have come from a press release, suggesting that sainsbury's are now the boys to do business with.

It fails to include a quote from Tesco's - the company that "spurred them on".

Instead of spending 5 mins completing the www.confused.com form, the "mystery shopping" only has time to ring manually round for several more expensive quotes.

In conclusion, this whole article, complete with it's 3 sainsbury's logos, and "Table", which takes up a front page headine, and virtually a page of "editorial", ignores a quote from their direct competitor, and selectively quotes prices from more expensive companies - ignoring the fact that www.confused.com offers quotes over £100 cheaper.

At best, this seems like a badly researched article - at worst, what with the 3 sainbury logo's , it stinks. It almost appears to be an "Advertorial"

Thank heavens for the objectivity of this site - I've written to the writer of the article, and had a half hearted defence - does any body have any suggestions on any further course of action?

Finally, I don't normally get worked up about these things, but had expected something better from the Guardian. I'd love to see what Martin's reaction would be the the whole piece - or is this kind of "puff" just normal?

1:55 PM  
Anonymous tool said...

Seems Sainsbury's are just resellers.

From their website:

"Sainsbury's Bank car insurance is arranged and administered by esure Services Limited as intermediary between you and the insurer. Your policy will be underwritten by either esure Insurance Limited, Company Number 3885534, or First Alternative Insurance Company Limited, Company Number 4664005, whose registered offices are: The Observatory, Reigate, Surrey RH2 0SG. All companies are part of the Halifax and Bank of Scotland group."

1:57 PM  

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