Nationwide calls for free cash machine signs
The building society, concerned by a lack of "real progress" to protect consumers, and believing free cash withdrawals are under threat, has taken matters into its own hands.
Nationwide will become the first UK financial service firm to introduce at-a-glance signage to its machines and is calling on others to follow its lead.
"The industry has been dragging its heels over providing real clarity for consumers regarding cash machine charges. Consequently, Nationwide is taking action by implementing a straightforward solution to counter consumer confusion," said Stuart Bernau, Nationwide?s executive director.
"Green and red signs, which are visible at a glance, will be instantly recognisable and their introduction is supported by an overwhelming majority of people."
Halifax has already responded to the call, saying that all 2,700 Halifax and Bank of Scotland ATMs will feature green "Free Cash Withdrawals" signs, by the end of October.
Nationwide calculates that this year consumers will pay £200 million in cash machine withdrawal fees - up from £140 million last year.
It adds that while a few years ago almost every cash machine was free to use, now 42 per cent charge.
However, what Nationwide does not point out is that most of these machines are in places where there were no machines previously - and that the number of free to use cash machines in the UK is actually growing.
The major concerns over charging cash machines are that consumers are not always aware they will be charged to use them until it is too late, and that the charges hit the poorest the most - as they make small withdrawals often and their ability to travel to free-to-use machines is restricted.
Currently cash machine operators are required to:
- Show on the screen ? before customers insert a card ? how much they will be charged
- Increase the type size on warning stickers to 14pt and to place the stickers in places where they are more visible
- Include warning signs on posters or billboards outside shops that advertise cash machine services.
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